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From Fiction to Financials: Building a Model That Reflects Reality
A pro forma is often one of the first financial tools founders build, yet it is also one of the most misunderstood. At its core, a pro forma is not simply a projection. It is a structured representation of how a business is expected to generate revenue, incur costs, and move toward profitability over time. When built correctly, it serves as both a planning tool and a decision-making framework. However, many early-stage models rely heavily on assumptions that are not grounded
Juliet Lawrence
Mar 313 min read


The New Founder’s Survival Guide
Why Financial Hygiene Is the Difference Between Early Burnout and Long Term Success The dream of entrepreneurship has never been more popular. Every month, talented professionals leave traditional roles by choice or circumstance to build something of their own. Consultancies. AgTech platforms. E commerce brands. Service businesses. But enthusiasm alone does not protect a business from failure. What quietly determines whether a company survives its early years is rarely the id
Juliet Lawrence
Feb 34 min read


A Founder’s End of Year Financial and Tax Readiness Checklist
For many founders, year end financial work feels like administrative cleanup. In reality, it is one of the most strategic moments in the business calendar. Done correctly, a year end financial and tax readiness review can help business owners avoid penalties, reduce taxes, and enter the new year with clarity rather than uncertainty. Before setting new revenue targets or locking in growth plans, every founder should step back and complete a comprehensive financial and tax revi
Juliet Lawrence
Jan 204 min read


From Bookkeeping to Strategy: How AI is Redefining QuickBooks and Xero for Founders
How Founders Can Use ChatGPT, Syft, and Brixx to Build Smarter Financial Forecasts In today's fast-moving business environment, effective financial management is key to entrepreneurial success. Financial tools like QuickBooks and Xero have transformed how founders manage daily operations, from reconciling bank transactions to generating insightful reports. While software can show where your business has been, predicting future performance requires more. This is where financia
Juliet Lawrence
Oct 7, 20253 min read


Founders’ Guide to SPVs For Fundraising
What is an SPV? A Special Purpose Vehicle (SPV) is a single legal entity (often an LLC) created to pool multiple investors into one line on a startup’s cap table. Founder-led SPVs, also called Founder SPVs, Rollup Vehicles (RUVs), or Cap Table Vehicles , simplify fundraising by aggregating capital from smaller checks while keeping the company’s ownership structure clean. Benefits of using an SPV: Clean cap table: Only the SPV appears as an investor, not dozens of individu
Juliet Lawrence
Oct 3, 20253 min read


Master the Art of Wealth Building: A Beginner's Guide to Confident Investing
Investing is a crucial step for anyone aiming to build wealth and achieve financial independence. Many potential investors feel hesitant, often held back by fear, uncertainty, or a lack of understanding. This beginner’s guide will simplify the world of investing, breaking it down into easy steps and empowering you to start your investing journey with confidence. Investment opportunities are abundant, but understanding the basics is key to making informed decisions. This guide
Juliet Lawrence
Apr 7, 20255 min read


Mindset: The Mental Toughness of Wealth Builders
In finance, we often talk about strategy, timing, and market insight. But one trait that consistently outperforms all others—whether in...
Juliet Lawrence
Apr 3, 20252 min read


Change the Tune Board Announcement
I’m honored to join the board of Change the Tune, an organization transforming the lives of young people by equipping them with the...
Juliet Lawrence
Feb 28, 20251 min read


Are You An Angel Investor?
What is an Angel Investor? An angel investor is an individual who provides capital to startups or early-stage companies, often in exchange for equity or convertible debt. Angel investing can be a rewarding way to support emerging businesses while potentially earning financial returns. However, to participate in these investments, you often need to meet the accredited investor standards established by the U.S. Securities and Exchange Commission (SEC). Why Accredited Investor
Juliet Lawrence
Oct 11, 20242 min read


Juliet Lawrence
Oct 7, 20240 min read


The 2024 Black Angel Forum in Detroit
The Black Angel Forum in Detroit held on July 25 - 26, was amazing! Dawn Batts and her team did an incredible job of curating a...
Juliet Lawrence
Oct 7, 20241 min read
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